A Beginner’s Guide to Marketing Automation in the Middle East

Marketing automation is something that many business owners know they need but shy away from due to its complexity. This is understandable, but here in the Middle East, the competition is thick and getting more so by the day. Marketing automation can be the turning point to help your company grow its sales while ensuring your marketing team reaches its goals. As marketing experts in the Middle East, Perpetual would like to help you understand more about marketing automation withRead more

SEO Predictions in the Middle East for 2019

SEO is a weird beast, continually changing and evolving and one of the most essential elements of your online marketing strategy. SEO in the Middle East is particularly pertinent as the market is continuously intensifying, and businesses are looking for new ways to poke their head above the massive pack. While relatively young in terms of world markets, the Middle Eastern e-commerce market is projected to be worth $49 billion by 2021. So let's consider some of the SEO predictionsRead more

What is the difference between SEO, SEM and SMM?

Digital marketing is one of those industries that are overpopulated with acronyms, making it very confusing for anyone unfamiliar or new to digital media. You have PPC, CPC, CPM, CRM, CPA, CTA, KPI, DMO, WOM, and many many more.  Most of these acronyms tend to fall under one of three overarching categories, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). SEO, SMM and SEM are important tools that anyone serious in developing a solid onlineRead more

What is Retargeting on Google and Facebook?

If you have ever wondered about all of the people that swing by your website but don’t follow through with a purchase, retargeting will be of great interest to you. Retargeting means that your advertisement will be seen by anyone who has previously visited your website. So, if they didn’t follow through on the purchase, you have another shot at their attention with proven results. Retargeting also works for people who did buy something! It’s an easier sell as theyRead more