It’s one thing to say that social media can help you take people from your posted content to your website and then flow them through a sales funnel, but how do you actually do it and increase your website traffic? Luckily, Perpetual are here to help and we’ll be exploring this in greater detail in this blog.
The good news is, most of the work can be automated to ensure that your online funnel runs like a well-oiled machine. Social media can help you drive more traffic your site while increasing your social media presence at the same time. As both of these channels work to serve and improve each other, it’s like a cycle of potential business, and one that you can’t afford to ignore.
Every year, we see a global increase in social media usage and Saudi Arabia has the most substantial year-on-year increase in the world. Since January 2017 Saudi Arabia has seen a 17 percent increase compared to the global average.
Looking for the people who are looking for you
You probably have noticed this from your personal social media feeds, but people use these platforms for recommendations and answers to various questions daily. So, what about the people who are looking for your products and services? Social Media allows you to be more proactive in finding high-quality leads rather than passively waiting for people to find you.
The first step to finding and engaging with these people is keywords. Decide on some specific keywords relevant to the products or services you offer and how someone might ask to find them. It is important to note that these keywords are going to be different from the keywords used in a Google search because people speak in a more natural way on social media.
Once the keywords are set, the automation can kick in. Automated workflow options are vast and can include automatic actions such as liking posts, following or sending them a private message. It will be up to you to design a strategy that suits your business and is as organic as possible. The goal here is some kind of engagement to let these people know “Hey, we have what you are looking for.”
Creating and offering value
Everything that we have just discussed above is going to be a lot harder if your content isn’t of a high-quality, and relevant to the people you are targeting.
Likes, comments, and shares determine the quality of this content on social media, and you will need to run a little experiment to see what works and what doesn’t. Start with something like blog posts. Take a handful of your existing blogs and share them in quick succession. Attention spans on social media are short, so you’ll need to use a piece of content that is interesting and enticing to form the post that goes along with the link to your site/blog. Either use a quote from the blog or write a summary. Next, you’ll need a relevant and stylish accompanying image.
From here you can watch the engagement on the various posts and use this information to determine which content strikes the right chord, you then tweak your next posts to be similar and rerun the experiment. This kind of constant refinement is necessary as social media is a fast-changing landscape dominated by trends. This also helps within your industry to understand the hot topics or main pain pants for your customers.
If you want to delve further into all of this, we recommend a book called ‘Jab, Jab, Jab, Right Hook’ by Gary Vaynerchuk; it will help you better understand and form your content moving forward. The one rule that the internet and its many algorithms agree on is that content is king, and if you offer poor quality information, you will get poor quality results.
The great part about refining your content is that you are able to get continuous use from it. The time you invest in making sure it is of good quality is not wasted considering the traffic it can generate into the future.
Keep in mind that just because you post something, that doesn’t mean everyone will see it. So for that reason alone recycling material can bring in new visitors. There are online scheduling tools that will help you recycle content automatically, but you’ll also need to do a little bit of manual upkeep. It’s essential to maintain content as well as adding new content to your funnels. Squeeze a lot of the material, sure, but make sure the information in it is relevant and bring in entirely new things to keep your output fresh as well. All of this generates traffic to both your social media profile and your website.
Increase your web traffic with Perpetual
One of the main things we hear from our clients and other businesses alike is that they don’t have the time to run their social media channels in a way that will increase their traffic and sales. And fair enough, you’re running a business and being an expert in your field! That is where Perpetual can help, as we are experts in this field. Our team is both based in and services Bahrain, the Kingdom of Saudi Arabia and Kuwait. We can create a results-driven marketing strategy via a simple roadmap that includes your social media channels working to build brand awareness and increase your traffic.
Advertising via social media Advertising can be a cost-effective way to market your brand as it makes it easy to find the right audience. This means you are working smarter, not harder, with content reaching people that are interested in your product or service. This leads to sales growth, enhanced brand visibility, and customer engagement.
Talk to Perpetual today about handling your social media management. We can create a plan, catered to your business that considers all factors and delivers a detailed and successful social media campaign.